Swedish Armed Forces

Case study.

The Swedish Army had earlier done some really cool recruitment campaigns where they combined tv comercial with an online test. It was now time again to do the recruitment for 2009. The idea with the recruitment is to create an interest in the Swedish Armed Forces and get more people to apply to the army.

Challenge:
The challenge was to maka an eye popping site with some real smart tests that you were not able to figure out if you didn't think outside the box.

Solution:
We created a really heavy video-flash-site for this test. We worked together with a filming team that did some amazing shots and fixed a bulls eye set based on our concept. Each test got some serious work done to make it both challenging and fun, and most important, to fit the profile of the test itself.

Team:
This is a North Kingdom production. You can find it here - Take the test. (Requires headphones/speakers)