Björn BlomquistProject manager

Rosegarden

Case study.

During our second specialization period, we (those who are in the design specialization) got to work in sharp projects with real clients. We got a client named Rosegarden, a small rockish company that designes one-piece-collections of handpainted clothes. Our object was to come up with a design concept and a prototype for their website.

Challange:
The challange was to come up with a concept that felt just as uniqe and handmade as the clothes they were designing. Something that was both romantic and the bright side of rock. And to hit the very tight target group wich were people between 20ish - 30ish with a colorful personality and a wish to be seen. And after comming up with a great idea, we stood infront of a new challange. How are we doing this physicaly? No one of us had realy done anything like this since kindergarten.

Solution:
Our solution is to be seen here to the right. We choose to create an island hand made in paper, steel wire net, clay, spray color, sand, leafs and much more stuf that we usualy don't use in our every day life. Putting it all together with stop-motion, and finaly implementing it in flash. Creating some fun "hidden features" that you will (I think) discovere when moving around your mouse over the site. (Watch out for the graveyard!) By doing this, using almost no graphic software and focusing on the analog and remaining that feeling trough the whole project I think we did pretty good.

Team:
On this project I worked together with a team from Hyper Island, all students at Digital Media 2009.
This is a work in progress, we are now freelancing to deliver a complete site in the nearest future.
Follor the progress here!.